A new way to feel the city.
Electric bicycles are often introduced through power, range and specifications. This independent Lev concept starts with the everyday journey, then brings visitors closer to the actual bicycle and helps them discover the range.
The filled, single-color Lev lockup used in the concept’s top navigation anchors the experience. The concept gives those assets room to breathe: oversized typography, saturated green, tactile product details and an unmistakably Brazilian setting.
The paired circular lenses anchor the symbol. The filled mark stays monochrome, preserving the relationship between the lettering and the symbol used in the website navigation.
Forest green carries the existing brand recognition. Lime brings movement and emphasis. Paper and lavender give the product room to stand out across different chapters.
#16573f#e4ed78#d9d5e8#f3f1e8A cidade fica leve.
THE WEBSITE’S TYPEFACE / THE WEBSITE’S WORDSThe latest Model C geometry from the Lev website makes the product inspectable. This is the same project model, presented directly in the portfolio. The website pairs that exploration with product comparisons and a practical model guide.
One identity. Different expressions.
Selected compositions / 01—04
Outra forma
de sentir o caminho.
The original website moves from its typographic hero into a close view of the bicycle. Scroll progression links the headline, product framing and mechanical details; the bicycle remains something the visitor can explore.
An independent website concept with original art direction, GSAP storytelling, pre-rendered interactive bicycle views, model discovery and a preference guide. It is not a commissioned Lev engagement, and no commercial results are claimed.
The logo follows the exact filled, single-color treatment used by the concept’s top navigation. Manrope, DM Sans, Portuguese copy and the Model C model come from the current golev concept. Campaign and detail imagery were generated for that concept.
View the moodboard & references ↗