Turning a technical system into everyday reassurance.
When a freezer warms up after closing time, a shop owner needs a clear signal and a practical next step. Trilo connects sensors, a Base, a Central dashboard and WhatsApp alerts. The experience needed to make that whole system feel understandable.
The identity begins with the real product: a small sensor and the reassurance that someone will know when a reading changes. Nested signal paths form the icon; the open, geometric wordmark shares the same approachable character.
Concentric arches establish the signal. The rounded endpoints and central dot repeat the same diameter. In the wordmark, the r, i and o now share one upper alignment.
Butter and cream make the technical product feel familiar. Terracotta gives the signal a clear voice. Sage connects the hardware and digital surfaces without making the experience feel clinical.
#f1eacb#b43c26#dfe5d6#293126Sua loja fecha. O monitoramento continua.
THE WEBSITE’S TYPEFACE / THE WEBSITE’S WORDSThe sensor is the physical starting point of the experience. Its actual presentation geometry is available below to explore, alongside the Base enclosure. The marketing site connects that hardware to readings, history and alerts.
Um sistema conectado.
Você por dentro.
One identity. Different expressions.
Selected compositions / 01—04Sua loja fecha.
O monitoramento continua.
The site’s signal icon draws into place before an opaque curtain lifts. Product exploration follows the same logic: reveal the system one part at a time, then let people inspect it.
A complete marketing experience with a custom wordmark and signal icon, interactive hardware, practical product copy, dashboard previews and WhatsApp scenarios. The Central redesign remains a separate design exploration.
Brand geometry, Figtree typography, Portuguese copy and product models are taken from the current Trilo repository. Campaign imagery is AI-generated; hardware images are geometry renders.
View the moodboard & references ↗